Even though the first crisp notes of fall are just starting to touch the morning air, it's not too early to start planning how you'll brighten your home with holiday cheer this year. In fact, Danny DeLuca and the rest of the East Coast Christmas Lights team will be well into designing and installing some breathtaking decorations by the time the first of this year's customers get their homes decked out on Sept. 30.

DeLuca explains that it's East Coast Christmas Lights' job to take the stress out of exterior holiday decoration for every home and office it's responsible for festively beautifying. Whether your tastes err on the side of minimalism or if you want it all – lights of all colors and sizes adorning your home and yard, wreaths, hexagonal snowflakes and more – the team of Santa's helpers is here to bring that vision to life and work within any budget, even providing the extension cords, timers and other items serving more of a functional role than decorative purpose.

"We want to bring magic to your house and take away the maintenance, the labor and the challenges families face when decorating for the holidays," he begins. "We have the proper tools, the proper team, the proper knowledge and the proper experience to provide you with an incredible experience. We are fully responsible for the service: We just ask that you respect the product you're renting."

East Coast Christmas Lights got its start a few years ago, when owner Neil Fairley extended the scope of services provided by Artificial Grass Turf Warehouse. Every season since then has been an opportunity for the company – previously named by House & Home as North Jersey's best in holiday lighting and installation – to refine its services for an even more personalized, professional result.

"The years of experience we're bringing, the professionalism, the products and the materials we use, it's all how we give people a beautiful experience," says DeLuca. "The ball is in your court. We're just the design team, our clients are the creators – we just put it all together, we put it down on paper, we put it on a layout so we can show you exactly what it looks like. You create the experience by giving us your ideas, what kind of direction you're going in. Whether you want it simple or extraordinary, everyone gets treated the same. As the years go on, we're learning how to be more efficient, to minimize repairs and how to save people money." It's the team's goal for every client to bask in the glow of masterfully designed, fully maintained and hassle-free holiday decor that can be as understated or dazzling as individual tastes and budgets allow. But, as DeLuca notes, the service also allows them to bring seasonal cheer to those who truly need a helping hand.

"Everybody is equal to us, but we love to focus on taking care of those who are truly less fortunate," he says. "That is something that is honestly a blessing on our behalf, that we're able to give that experience to everyone: single mothers, disabled personnel, elderly people, people who are so busy they can't give that holiday experience to their kids, the families who just don't have the experience or equipment to decorate for the holidays."

That accessibility extends to free design consultations and estimates, too, as well as "teams on standby" in case a bulb burns out or a decoration needs some professional intervention. Reducing the likelihood that any home's or business's holiday decorations necessitate calling back the professionals means you can trust in their fully insured, exhaustively certified installers and high-quality products. DeLuca cites the lights they use as a perfect example: Those C9 LED bulbs "have a lifetime warranty and they're energy-efficient," so the commercial-grade products are as durable and cost-effective as they are vibrant.

But well-nurtured client connections are among the benefits of working with East Coast Christmas Lights, so they're always ready to help however they can.

"This is not just a service, it's more of a relationship," DeLuca affirms. "It's actually a lot of fun for us to be involved, and we're always getting new ideas from customers' different dynamics and different approaches – we're continually evolving."

After all, the team loves nothing more than knowing they were able to play a role in adding to the magic of the holidays.

"The No. 1 gift a client can give us is a referral, when they trust us enough to vouch for us to the people in their personal circle," DeLuca begins. "But we really do love it when people tag us in social media posts or give us feedback thanking us for giving them a wonderful experience."

East Coast Christmas Lights
Secaucus, N.J.
(844) 705-XMAS
EastCoastChristmasLights.com

Published (and copyrighted) in House & Home, Volume 24, Issue 9 (September 2024)
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