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John E. Steele Jr.
John E. Steele Jr.

John E Steele Jr., President

This year you celebrate your 50th anniversary. What thoughts and emotions come to mind when you think about that? 
Pride, we have obviously built customer’s trust. In my 50 years of business, I’ve never installed a roof that I wouldn’t be happy to have over the head of my own family. And customers can be assured that everyone here will work hard to make sure you are happy with our service. 

What made you start John E. Steele Jr., Inc.? 
I was already doing the work and decided it was time to branch out on my own and take the reins.  

Where did you draw inspiration in order to start and build this incredible business? 
My father was a big inspiration, certainly. But I also wanted to prove to myself, as well as others, that I had what it takes to become a leader in the industry. 

In what different ways have you grown over the past 50 years in business?
We started as a one-man shop and now have 14 people. Our growth is a direct result of an unwavering passion to transform your house into your dream home. Dedication and attention to detail have helped us evolve and continue to exceed customer expectations. 

What do you see as the biggest accomplishment since your start? 
I’m beyond grateful to now have been in business for 50 years and to continue to be able to offer a great product, quality results and a great experience for families throughout the region. 

What is your favorite part of the job and what excites you the most? 
Giving people a good product with good workmanship is by far the most rewarding aspect of the job. Being able to see the look on a homeowner’s face when the job is complete is the ultimate satisfaction for a job well done.

Additionally, I thoroughly enjoy seeing my crew each and every day. 

Where do you expect to go in the next 15 years? In what ways do you expect to continue to grow? 
We want to continue to give people great workmanship at affordable pricing and build upon our solid reputation as the area’s go-to company for roofing needs. 

Middletown, Del. | (302) 376-7200 | Johnsteeleroofer.com

Published (and copyrighted) in House & Home, Volume 25, Issue 4 (May/June 2025)
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