The grass is always greener on the other side—especially if that other side was serviced by JM Synthetic Grass.

“You can always have a beautiful lawn,” Jason Mitnick says. “And it can be low maintenance.”

As the longtime owner of JM Synthetic Grass, Mitnick knows all there is to know about the artificial grass industry. He knows what grass will look and work best in your space, whether it’s a curbside front yard, backyard pool area or a personal putting green. He can guide clients on the right installation to stand up to energetic kids and playful pets.

And with having his own yard of synthetic grass, he can honestly stand by the product. “I haven’t cut my own lawn in 22 years,” Mitnick affirms.

Servicing New Jersey—and beyond
Mitnick didn’t start out in the synthetic grass industry, but jumped on board as an installer when his father got into the business in 2003. “And 22 years later, here we are,” Mitnick says with a laugh.

When he took over the company in 2007, it grew from servicing three states to 12, procuring a licensee out in the Midwest. The company became certified in playground safety surfacing, working with daycares around the country.

Locally, the bread and butter for this Toms River-based business are home installs.

“We do a lot of homes. Anywhere in New Jersey, we’ll travel. Staten Island. Long Island. Even eastern Pennsylvania,” Mitnick says.

And as a family-owned business, clients can expect to deal with Mitnick himself.

“I’m not just a salesman. I literally go on every sales call. I show the product. I sell it to the customer. I even take it off the semi when it comes to the warehouse,” he says. “I’m not just a name in a big business. I’m involved with every step of the way.”

What is synthetic grass?
Synthetic grass is a plastic, natural feel product that is as durable as it is beautiful. There are different grades of product, and JM Synthetic Grass offers more than 600 styles of grass to choose from. 

Once installed, synthetic grass is low maintenance and long-lasting, the perfect solution for on-the-go families, rental properties or just someone who wants to have gorgeous grass without the hassle.

“And we install in places where you couldn’t have real grass. We can go over cement. We can do rooftop areas, flat roofs,” Mitnick says. “We just try to make use of the space.”

The perks of artificial grass

Artificial grass has the look and feel of real grass without the maintenance.

“No mowing. No watering. No seeding,” Mitnick says. “There’s no chemicals. It’s nonflammable and nontoxic.”

No special tools are required either. A regular leaf rake or leaf blower takes care of keeping synthetic grass clean.

The product is also durable—and this includes when it comes to energetic dogs. Dogs like digging. They like mud. The outdoors is their toilet. But none of these things will hurt synthetic grass.

“There’s no dirt, so they can’t dig and there’s no mud,” Mitnick says. “Pee washes right out. Solid waste is picked up like any surface.”

Longevity is the name of the game, too, with most synthetic grasses far exceeding their 15-year warranty on materials. “In reality you should push to 30, 40-plus years,” says Mitnick.

As easy as a phone call
The first step to a beautiful, virtually maintenance-free lawn from JM Synthetic Grass is to give the company a call. Mitnick will talk through some specifics on the phone, and if the client has a ballpark square footage, he can talk general pricing, too.

Choosing a grass from more than 600 options may seem intimidating, but Mitnick can guide clients to the right fit. He knows which products work best for certain wants and needs, and he also is an expert on what grasses are more realistic to certain parts of the country.

“There’s a wide range of what artificial grass can cover. It’s versatile,” Mitnick says. “It’s safe for kids and pets. It’s good for rentals and not needing to pay for maintenance. It’s great down the Shore where it’s hard to grow grass in the sandy soil. It’s for everywhere you want to grow grass, including the places where you really can’t.”

JM Synthetic Grass
Toms River
(201) 220-2609
JMSyntheticGrass.com

Published (and copyrighted) in House & Home, Volume 25, Issue 2 (January/February 2025)
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